SEO

What Does An SEO Consultant Do?

SEO Consultant

If you want your website to rank high in search engines, then you need to sign up for the services of an SEO Consultant. As an expert in the field of search engine optimization, this specialist can take your website to new heights. If you’re curious as to how he/she can do it for you, then here is a list of what an SEO consultant does to help you out:

Work with the client

As with any other job, a consultant works to establish rapport with the client. After all, both sides must be on the same page.

This portion of the job allows the specialist to understand the client’s objectives even more. Together, they work on goals that are smart, measurable, and attainable.

Diagnose SEO problems

Before the consultant starts with optimizing the website, he/she first needs to determine any issues within.

During this diagnostic process, the SEO specialist will check for any of the following:

  • Slow site speed
  • Poor URL structure
  • txt file
  • Faulty site map
  • Missing alt attributes
  • Server errors
  • Crawl errors
  • Duplicate content
  • Pagination
  • Broken links
  • 404 errors
  • Redirects (301/302)

Perform a total website audit

Apart from SEO problems, a specialist will check the website for any visibility issues.

This includes checking the Google indexing status, HTML code, website content, domain authority factors, traffic, and keyword focus, to name a few.

Analyze online competition

Ever wonder what your competition does to make it rank better? Well, your SEO specialist can help you out with this.

He/she will perform a competitive analysis to determine the other website’s audience share and backlinks, as well as the qualities that should be emulated (strengths) or avoided (weaknesses).

Enhance user experience

After the SEO consultant has determined the website’s problems, he/she will proceed with the optimization process.

One of the initial things he/she will do is improve the user experience. This includes enacting changes that will help enhance page views, dwell time, and click-through rates.

At the same time, the specialist will make interventions that will help reduce website abandonment.

Strengthen website security

A safe and secure website is vital for Shopify stores and e-commerce platforms. This is because they handle secure information such as client particulars and credit card details, to name a few.

As such, Google places importance on more secure websites (i.e., those with SSL certificates).

Maintaining website security is one of the more important jobs of a Shopify SEO consultant.

But even with SSL, he/she isn’t complacent. An SEO consultant remains on the lookout for possible security issues.

Improve current website content

Unless the client owns a new website, the SEO consultant will try to improve the website’s existing content.

Strategies include editing and proofreading the write-ups for better readability, consolidating fragmented content, and adding facts and statistics.

Research keywords

Keyword research is one of the backbones of SEO. This helps the specialist determine profitable niches and related markets. In the end, this will help improve your website’s search engine rankings.

During this process, the SEO specialist will look for popular keywords, keeping in mind head keyword verticals and long-tailed phrases. At the same time, he/she will try to look for new potential keywords with relatively low competition.

Your consultant will also be on the lookout for related search terms and questions that would be advantageous to the website.

Develop content

With the profitable keywords at hand, the SEO specialist will help identify any gaps that can pave the way towards new, exciting content. This is best started with a discussion of Google’s algorithms and how it prioritizes websites with expert, authoritative, and trustworthy content.

With this in mind, the next focus is creating content that is unique, original, relevant, and value-laden.

Conduct a local SEO campaign

Local SEO is currently at the forefront of optimization practices. After all, 46% of search engine users look for local info.

To maximize this, your consultant will help you complete the following:

  • NAP (name, address, phone) profile
  • Google My Business profile
  • Google Maps listing
  • Local city page listing
  • Local business reviews
  • Local business citations
  • Local schema mark-up

Keep abreast with the industry trends

SEO is an ever-changing field. As such, your SEO consultant needs to be updated with the latest trends to help you with your rankings.

The best services are given by a specialist who is updated with the latest Google algorithms and white hat practices.

By knowing what works and what doesn’t, he/she can help you achieve the top ranks in no time.

Continue developing processes

As mentioned, SEO changes with the times. With that being said, your SEO specialist can keep your website updated with continual process development.

Even if everything has been done for optimization, he/she will continue to monitor traffic, calls to action, content engagement, and digital marketing channels.

By doing so, he/she ensures that your website keeps up with the ever-changing trends in SEO.

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