Social Media

Tips To Use Instagram Video Ads To Grow Your Business

While being engaged watching Instagram stories, many users expect to see the other story as soon as they finish watching the first one. It is one of the compelling reasons how stories have become an effective way for businesses to interact with their viewers. That’s why placing Instagram video ads in between the stories can help the brands to widen their audiences’ reach and allure them to see more products/services by swiping up the story to the ad.

Want to set up Instagram video ads? How can we do it? 

A potent ad maker will help your brand grow immensely. All you need to know is to follow the dynamic strategies while posting video ads on Instagram that show up in users’ stories and reels, that is, in-stream video ads, identified by the sponsored label.

The easiest option to set up video ads is through Ads Manager, which facilitates creating and managing Instagram ads on mobile devices and desktops. This tool serves as a one-stop solution enabling you to run and track your campaigns’ competency.

To set up an ad through the Ad Manager, you need to go to your page and click on the AdCenter arrow in the Manage Page panel. Once you do that, select All Ads and click on Ads Manager at the bottom of the Page.

Why use Instagram video ads?

There are several reasons why you should opt for Instagram video ads. Considering today’s market trend and consumer behavior pattern, our experts mentioned the top 3 reasons why they work:

1. Better targeting

Checking out the targeting is very important if you want to advertise on Instagram. Since Facebook wholly owns the platform, you can adjust your target audience based on their interests, location, demographics, behaviors, and so on to ensure appropriate people see the ads. You can even target people who have used your products or services before by tracking the traffic from your website and importing the report from Instagram.

2. Brand awareness

Thinking of widening awareness about your new product or upcoming service? Instagram is the best platform to spread the word and make your business grow in the massive global market. It is an astounding source to build a brand image with regular content you publish through your stories, posts, and reels.

However, to experience fast growth and excellent results, Instagram video ads enhance brand awareness by attracting your potential Instagram followers and people you do not know.

3. Visual appeal

Instagram is a world of creative filters, appealing stories, and impressive reels. People keep scrolling the pages down to see stunning images and videos. The platform is an excellent place to run an advertisement for your brand. Moreover, the videos will entice Instagram users to buy your products or services. 

Other essential factors to opt for the Instagram video ads are as follows: 

  • Expand audience reach and traffic
  • Enhance customer engagement
  • Generate more leads
  • High conversions
  • More video views
  • Increase app Install
  • Enormous messages/customer inquiries
  • Empower catalog sales

Types of Instagram video ads

Different placements require different creatives. Depending on the product or service, you can check which Instagram ad will be ideal for your brand.

1. Story ads

Instagram story ads have become the most popular way of advertising your business and making the target audience aware of your products. In addition, unlike stories, the ads won’t disappear after 24 hours; this advertising option will allow you to customize the duration you would like the ad to run. It can be a solid bet as many people today are browsing stories.

2. Reels ads

Reels ads are the newest ad replacement on Instagram. It is witnessing unparalleled success. Similar to story ads, they also show up between regular, non-sponsored stories and reels and can be up to 30 seconds long. However, users can like, comment, and share the ad content, which is its best part.

3. In-stream video ads

In-Stream ads allow long-duration ad content to the viewers. Previously called IGTV, the ads are displayed in full-screen vertical video format and are mostly 15 to 20 seconds long. 

 4. Shops ads

Shop ads can be created easily with an ad maker. They are primarily for retailers who are hunting around for goods.

5. Explore ads

Numerous people browse the Explore section of Instagram these days. These ads explicitly target users who prefer specific posts that are in their interests. This ensures the businesses reach the right audience for their product. It is ideal to invest in this advertising section for new businesses to build the brand image. 

Tips to advertise on Instagram to reap exceptional results

Once you have identified your primary objective to invest money in Instagram video ads, the following are the best practices to follow:

1. Optimize your Instagram videos for mobile devices

Primarily, Instagram is a mobile app; hence, you must know you are picturing your ad on a smartphone. It means before finalizing your video format, you should ensure it looks attractive on a mobile device. All Instagram videos need to be vertical (1080×1920) or square format (1080×1080), not horizontal.

2. Use compelling captions to add value

It is imperative for the ad owners to use robust captions and hashtags and relevant information to make it more appealing and enhance the viewers’ engagement. 

Empowering your video ads with eye-catching captions will also make the video more accessible for users browsing the ads with no sound.

3. Know your competitors

Comprehensive research about your competitors, what they are doing right, and what they could improve upon provides you with some easy hints to gather information about them and enhance your business potential.

4. Keep it organic

In the land of a million scrolls, how will you be able to stand out? It is not as difficult as you think! You need to deliver your content in different, unique ways to your target audience.

5. Why should viewers watch your ad? 

Create an ad that answers this question to your target audience. If your ad has an answer to this, how can your ad help people? What problem can it solve? It implies you have a reason why your Instagram target users should watch your ad and what they will learn in the process. 

Let us know how these tips help grow your business? And which tip do you think is most fruitful? 

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