Tiktok Ads! TikTok advertising is one of the latest developments in online marketing strategies.
The relatively new social platform continues to grow, with nearly 700 million users worldwide. The platform has also developed a collection of advertising methods, launching in late 2018. TikTok advertising is now possible and becoming more popular.
But what are the costs? A TikTok marketing strategy is great, but if the investment is too high, your return may not be as high as you hope.
Let’s take a closer look at the cost of TikTok advertising. Let’s also peek at some workarounds that can allow you to advertise on TikTok without cost constraints.
TikTok Ads Cost About Ten Dollars
To put it bluntly, TikTok ads start at $10 per 1000 views. There are a variety of other costs, depending on what method you want to launch.
The hashtag challenge, in which a brand comes up with a challenge, costs a staggering $150,000 a week. Brand takeover costs $50,000 a day.
When it comes to price point, it may seem like there is an obvious difference in Tiktok vs. Facebook. Facebook and Instagram have much more flexible advertising options, which is much more appealing to small businesses.
But for the big-name brands advertising on TikTok (think Nike, Disney, and MAC Cosmetics) the cost is worth the demographic that TikTok reaches.
TikTok Demographics Make it a Desirable Platform
When MAC Cosmetics tasked a German advertising firm with creating an engaging hashtag challenge, the company came back with the most successful TikTok advertising campaign to date.
About 69 percent of TikTok users are Gen-Z, a fact that MAC would embrace. Despite the hefty price tag of a hashtag challenge, the value in reaching this generation of consumers is without price.
The key to keeping a business running is drawing in young consumers. With the hashtag challenge, MAC created top-of-mind awareness as well as a fun and engaging campaign.
Participate Without Spend
Okay, so perhaps your company does not have $50,000 in advertising dollars to spend on a brand takeover. That does not mean you cannot advertise on TikTok.
Despite what TikTok ads cost, businesses can still engage with consumers by utilizing fun content. TikTok is first and foremost an app based on entertainment. Some of the most famous TikToks have gone viral for their educational points.
With a creative content team, it is entirely possible to create engaging content for your followers to enjoy and spread across social media. You can also buy TikTok followers, thus growing your network with a dollar investment.
TikTok Can Work for You
It’s true that TikTok ads cost quite a bit of money. However, you can get a bang for your buck by investing in lower-priced advertising tiers.
You can also utilize the platform’s free nature to make an account and begin sharing content. Whether you participate in hashtag challenges or develop a great series of informative, educational TikToks, creating your voice on TikTok can be of great benefit to your business.
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