In recent years, the online marketing of cannabis products has increased considerably. The main reason is the acceptance of CBD products in the cosmetic, pharmaceutical industry and in articles on personal care and therapeutic use. On several occasions, the World Health Organization (WHO) has recommended the removal of cannabis from the list of the most dangerous substances and proposed its therapeutic regulation.
Legislation on the sale of cannabis products on the Internet
Before we start, we would like to clarify a couple of things regarding legislation and explain the legality of CBD. To do this, it is important to know how to differentiate the two main assets that makeup cannabis: cannabidiol (CBD) and tetrahydrocannabinol (THC).
CBD is the part of the cannabis plant that is used for medicinal purposes, as it does not contain any psychotropic or addictive substances. Unlike THC, which is the substance of the plant that generates the psychotropic effect of marijuana.
Well, let’s move on to know how to market CBD products. The production and sale of products, derived from hemp or cannabis in Spain, is legal depending on the THC levels they have. Thus, according to the regulations of the aid scheme of the common agricultural policy of the EU, hemp can be produced legally as long as the varieties of cannabis users do not have a percentage of tetrahydrocannabinol greater than 0.2%. Some of these products may contain levels of THC for medicinal purposes but never exceed 0.2%.
The craze for CBD products
As we have mentioned, CBD is not addictive or harmful to health, on the contrary, it has therapeutic properties. Therefore, more and more products are launching CBD compounds on the market, due to their soothing and anti-inflammatory properties.
Among these products you can find everything from CBD oils, herbal teas, articles for body, oral and facial care, to aromatic CBD flower buds (remember, it can contain up to 0.2% THC).
These articles have become so popular thanks to the multiple therapeutic benefits that the CBD compound provides. We highlight some such as anti-inflammatory, analgesic, antioxidant, anxiolytic, antiemetic, and anticonvulsant benefits. Normal that they have become so fashionable, right? 😏😅
Even so, there are still many doubts, fear, and ignorance on the subject. It is important that you are clear that as long as the percentage of THC that the products have, is less than 0.2%, it will be legal. On the other hand, if they exceed this concentration (cannabis or marijuana), they will be illegal.
Cannabis product stores on the Internet
In this section, we will show you some examples of online stores that sell some of the aforementioned products. We will also talk about how they present these articles and if they promote them on social networks.
The first example we want to talk about is Nutritious CBD, a French brand that popularizes the use of products with cannabidiol. They have an online store for CBD products, which they sell in Spain, France, Germany, and Italy, among other countries. Among its catalog of articles, you can find balms and oils for the skin, CBD hemp extracts, a wide variety of hemp and CBD teas for dogs and cats.
These kinds of articles are usually presented in an online store, constantly ensuring the quality of the product, its composition, and its legality. And that’s how they do it at Nutritious. They put special effort in providing all the necessary information so that users, who find them, have no doubt when purchasing one of their products. They have from an online CBD dose calculator to a blog where they gut everything related to the legality of articles that come from Cannabis.
In addition, they have corporate social networks (Instagram, Facebook, and Twitter) in which they show their products, highlighting their quality and their health benefits.
Another example of eCommerce dedicated to cannabis products is Green motive. An online store in Barcelona, whose vision is to bring the benefits of Cannabis as a natural therapeutic ingredient to the user through a wide catalog of natural products derived from this plant.
Among its product categories, you can find CBD oils, veterinary supplements, cosmetics, balms, oral and body care items, gels, food or seeds, and CBD flowers, among others.
The previous model of covering all the misinformation that surrounds these types of products is repeated. In this case, we can see how it focuses, a little more, on the benefits that the user can obtain with the use of CBD. In your marketing guide, you will find two columns. On the one hand, a list of products and, on the other, an even larger list of benefits. Selecting any of them will link you to the articles that will provide you with this benefit.
In short, this market is so attractive due to its low exploitation and the multiple benefits that these properties have for health. Despite this, the fine line that separates it from illegality produces mistrust and a lack of information around this market. But, why put aside products that nature gives us with so many benefits?
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