Shopify is one of the best e-Commerce platforms to hit the market. With its advanced functionality, you can customize the site to boost your social media presence.
While Shopify is good enough as it is, it wouldn’t hurt to have a better reach. Now, you can grow your business even further with these tips on how to set up an SEO-optimized Shopify store.
Improve the site structure
Customers want an easily navigable website. Nobody wants to be lost in a sea of products, still unable to find the item he/she is looking for.
With that being said, it’s best to keep your site structure simple. Not only is this favorable for your clients, but search engines find it easier to index, crawl, and rank as well.
The recommended structure for Shopify stores is:
Home Page > Category > Sub-Category (if applicable) > Product
Boost site speed
Another thing that browsers hate is a slow-loading website. According to a report, 40% of users leave a website that loads for more than 3 seconds.
Apart from that, search engines deem website speed as an SEO indicator. You can avoid store abandonment and the subsequent profit loss by keeping these in mind:
- Upload smaller yet optimized photos.
- Use a fast-loading, smartphone-friendly theme.
- Remove any unnecessary apps or plug-ins.
- Don’t use sliders.
Choose a responsive design
A responsive site means it looks good on all platforms – be it PC, tablet, or smartphone. More often than not, this influences a customer’s dwell time on your website. Needless to say, the more time a customer spends on your website, the more likely he/she is to make a purchase.
Apart from helping you generate sales, a responsive site will help boost your SEO rankings to the tee. After all, Google and Bing consider longer dwell time as a factor in search engine algorithms.
Do your keyword research
Good keywords are vital for making an SEO-optimized Shopify store. However, they just don’t land on your lap. Like any other person, you need to do some research to discover the best keywords for your store.
While keyword research tools are of great help, you need to do some brainstorming first. Start by listing at least ten topics that are related to your store’s products. If you find yourself short of ideas, you can always take inspiration from the following:
- Social media posts and hashtags
- Forums and Reddit posts related to your items
- Your competitor’s website titles, meta-descriptions, and alt-texts
Once you have completed your list, you can go ahead and use keyword tools such as Ahrefs and Google Keywords.
Optimize your Product Pages
Now that you have a list of good keywords, it’s time for you to use them for an SEO-optimized Shopify store.
Of course, the best place to make use of these keywords is in your product pages. Begin with your most popular pages first – the home page, the product collection page, and the bestselling items.
Start by making sure that the category title tags are optimized. Always follow a consistent structure throughout the site. A good example is Keyword A > Shop for Keyword B > Shopify Store Name.
Next, work on the page’s title and meta-description. As most experts always say, it’s best to publish new content rather than copy the manufacturer’s write-up. Remember, search engines penalize websites that have plagiarized items
When you work on your website’s content, make sure that your keywords fit naturally. If not, the product page will just make for a bad reading experience. This is not only bad for the user, but it can affect your SEO rankings as well.
Remember, Google algorithms are smart – they can notice forced keywords right away.
Build your links well
Backlinks serve as the backbone of your store’s SEO.
For search engines, good backlinks mean that web browsers like and trust your content. Indeed, they can help you rank higher in Google or Bing results.
Sadly, link-building is not always a bed of roses. You might be tempted to buy from link farms, but they can harm your SEO ranking instead of boosting it up.
With that being said, the best way to build links is through the following:
Some companies have a policy that allows them to provide backlinks to retailers that sell their products. If yours doesn’t have this ruling, it wouldn’t hurt to email your supplier and ask him/her nicely for some.
Backlinks are best obtained through trusted websites, such as industry leaders. Since most people view them as authorities in their fields, links from their websites are sure to give your Shopify store a boost.
The popularity of Snapchat and Instagram has paved the way for influencers. With their thousands – if not millions – of followers, getting a link from them will surely get your store noticed.
Boosting Shopify SEO rankings is a great way to get more customers. While it may take you some time to complete everything, the results, in the end, are truly worth it!
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