Online businesses are just like any other business when it comes to ethics, at least in terms of the end results. Ethical firms are more likely to succeed than those that utilize unscrupulous practices. In the realm of search engine optimization (SEO) for your online business, it pays in the long-run to use an ethical SEO reseller to help promote your firm to rank well in search engines. Here are a few tips to help you when looking to work with an SEO reseller:
White-Hat SEO Resellers
In search-engine terminology, white-hat SEO refers to those ethical techniques that focus on a human audience as opposed to finding and using tricks to game the search engine algorithms. White-hat techniques always follow the protocols, rules, and policies laid out by search engines such as Google and Bing. Their SEO techniques are designed to provide online viewers with the best information related to the topic at hand. For the good of your business, your SEO reseller should be one that uses white-hat techniques.
On the other hand, some SEO resellers utilize illegal, nefarious, or unethical methods, which, if uncovered by the search engines, will lead to the demotion or even delisting of high ranking sites. At their root, black-hat SEO approaches don’t focus on generating content that is appealing to humans as their first priority. Rather, they pursue techniques that try to fool the SEO system or even those that are specifically outlawed. Examples of black-hat SEO techniques are keyword stuffing, doorway pages, invisible text, and others.
You will always want to ensure that any SEO reseller that you partner with uses ethical, white-hat techniques. Failing to do so can really jeopardize your business by knocking you down to a low search engine ranking, or, in extreme cases, to be delisted.
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