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Benefits of 3d Rendering & Architectural Visualisation

Architectural 3d rendering is described as a method used for graphical representation of a residential or commercial building with the aid of specialised computer modelling software. With the constantly evolving and improving technologies, architectural illustrations have become increasingly immersive and realistic.

Let’s find out more about how 3d rendering services contribute to our life.

How does it Work?

Architectural 3d modelling and rendering is a highly technical process that requires the use of the latest most powerful computer hardware as well as specialised software like Autodesk 3dsmax, Vray or Corona renderer and Adobe Photoshop or After Effects for retouching still and animated 3d renders.


While some people are under the illusion that the computer does all the work and the 3d artist has to merely press a few buttons, this is far from the truth. It takes years to master the software and it’s also essential to become an expert in architecture, interior design, landscape design and good photography practices.


The general stages involved in producing architectural 3d visualisations include the following steps:


  1. Creating a 3d model of the proposed external structure or the internal space
  2. Applying colours and textures to the 3d model
  3. Scene population (Adding 3d models of plants, entourage, furniture, accessories etc.)
  4. Lighting and camera setup
  5. Scene 3d rendering. This is where the software will run lighting and material simulation calculations to build shadows, reflections and global illumination effects, resulting in the photo-realistic image.
  6. Retouching and post-production. Using a program like Photoshop to perform colour correction, increase brightness and contrast, as well as adding small touches like light bloom and depth of field effects.


Advantages of 3d Rendering

Computer generated visualisation has become a very important tool in the field of architectural design development and digital marketing. It enables property developers, architects and designers to create and refine a specific design concept in a very precise way with complete confidence in the end result.

The cutting edge technology makes it possible to create photo-realistic exterior representations of any building design to the viewer prior to laying its foundation, while vibrant interior 3d rendering show off internal spaces and finishes. This greatly helps in areas of estimation and optimisation of costs, as well as finalising construction specifications and having the opportunity to upscale or downscale certain design features. Another added bonus of visualising an architectural project in virtual 3d space is the detection of potential design flaws and discrepancies that may not have been obvious on the blueprint technical drawings.

Architectural 3d renders also greatly benefit property developers by enabling them to start marketing and selling their vision to prospective home owners and investors months or even years before construction of the development is completed.

Cleanpix Graphics is an Australian based visualisation studio, specialising in creating computer generated marketing and lifestyle artwork for the real estate, architecture and property development industries. Over the years they have developed excellent working relations with some of Australia’s leading architects, designers, property developers and real estate agents, working with clients to deliver 3d rendering services in Melbourne, Sydney, Brisbane and other capital and regional centres across the country.



3d visualisation is a great means to impress your potential customers, refine architectural design concepts and boost the performance of your sales & marketing campaigns. Hire an experienced 3d rendering service provider to get the full benefits of this unique service.

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