8 Tips You Need To Follow When Building Your Mobile-Friendly Website In 2020

In the digital world, everything is related to technology and the internet. Smartphones are a necessity without which life cannot be imagined, and it is the new digital influence in our lives. It has transformed our personality and our style of working, which has further enabled the diligent use of mobile-friendly websites.

Earlier, many websites were only accessible on laptop or desktop screens and were not compatible with smartphone technology. With constant upgrades and consistent testing technologies, websites have now become mobile-friendly to be easily accessible on any device on any browser.

What Is A Mobile-Friendly Website And Why Is It Required?

A mobile-friendly website is a site that is specifically curated for hand-held smartphones adapting to its screen size.

The spacing of the content is done in a convenient and user-friendly way, to make it accessible and comprehensive to the reader.

Smartphones dominate desktops when it comes to the accessing of websites in 2020, whether for personal or professional reasons. So any website that can easily be scrolled without technical difficulties on a smartphone is a mobile-friendly website.

To create a better customer experience for the users and to broaden their options in accessing the website, it should be made compatible with smartphone screening.

Shopping websites use the mobile-first indexing algorithm, which is an added advantage. Online shoppers won’t bother to log on to their computers to shop; instead, they would prefer shopping through their smartphones. So it is necessary for the retail and shopping websites to be mobile-friendly.

Making Of A Mobile-Friendly Website

There are several ways to make sure that your website shows great results on mobile device testing, unlike a normal site that is just accessible through desktops. The content of the website should be short, succinct, and crisp, and the use of jargon should be avoided.

The intention should be to provide easy and user-friendly access to websites to a layman who may not be technologically sound. Excessive high-quality images should be avoided and the menu options should be short and simple. One thing that users dislike the most is pop-ups, so it is advisable to keep your websites advertisement and pop-up free.

The text should be in a readable font so that users are not required to zoom-in. Customer and technical service to access the website should be readily available 24/7 to cater to customer queries and issues. Proper testing, coordinating, and monitoring devices should be in place to check the smooth running and accessibility of the website.

An improved search feature and a finger-friendly touch design on the website will make it mobile friendly and will have a better viewership.

8 Tips You Need To Follow When Building Your Mobile-Friendly Website In 2020

Let’s look at different ways to make a convenient mobile website:

1. Responsive Design

You must create a responsive design – this application includes adjusting the screen size and building a customer-friendly version that is accessible to all. The design of the website should be flexible enough to fit in the 6-inch screen of the smartphone.

It is also recommended to create a mobile app within your website which can be installed on the user’s smartphones for it to become convenient and comfortable. All the recommended features which are accessible on a desktop should be provided on the smartphone as well.

2. Mobile-Friendly Call-To-Action Buttons

It should comprise essential user interface elements. To attract the attention of the customer, you would need to initiate a call to action buttons like:

  • Keeping the Menus short, concise, and simple
  • Optimizing the content of the website
  • Keep only significant content on the mobile-based website
  • Think with your thumb or index finger
  • Improve your conversion rate by showing the least number of menus
  • Keep the website search bar visible
  • Zooming in should be avoided as relevant content is missed out

3. Use High-Quality Images

One of the most relevant things to consider is using high-quality images. These images should not be in-built only for desktop users and they will be blurred if low-quality visual content is used. So, the images should be of a high-dimensional quality which will help in using the working space efficiently.

You must also emphasize the margins between two successive elements, wherein the marginal difference should be 10 pixels.

4. Don’t Force The Website On The User

Some websites pressurize their users to subscribe to their website otherwise the content is not visible to them. This reduces traffic to the site and creates a bad image. Access to the content should be granted to users to provide them with excellent user experiences.

When the user gets the hang of the website, then s/he can subscribe to it later, but in no way should you condition the customer. Allow your audiences to explore your website more and have a good session time.

5. Use An Attractive Icon, Keep Content Short & Simple

A clean design with an enticing icon can go a long way. It is the first impression that you create on the customer’s mind and visually s/he will be lured to an attractive icon. The mobile site should not look cluttered and content should be short, comprehensive, simple, and readable. Avoid using multiple icons like bells and horns which can hamper the speed of the website on the smartphone.

You can also add videos that have become a mandatory entertaining and informative element that every website must-have. Smartphone users are more likely to watch the video than desktop users. Video technology used should maximize the flawless mobile experience.

6. Suggest User Screen Orientation For Better use

A website must have a mobile-responsive theme or template using the right screen orientation. The tabs and buttons should be mobile friendly with appropriate user-screen orientation. This could be in the form of landscape or portrait mode.

Both are relevant for the construction of a mobile-friendly website as it is not like a desktop or laptop wherein only one vertical look can work for a website. It needs to Initiate dynamic serving and it should easily be downloaded and installed as a mobile application accessible in both the modes – vertical and horizontal.

7. Restructure Old Websites & Convert Them Into Mobile-Friendly Websites

This is applicable in cases where websites were built with Flash, transcripted in complicated JAVA, or were using outdated eCommerce platforms. It is always better in this case, to start from scratch and redo the entire website in accordance with new web development techniques, page templates, and themes that are more mobile-friendly.

The good part is that restructuring a website can still utilize the existing style, content, or template design thus saving time and effort.

8. Make It Easy To Find Imperative Details

The minimum amount of information like contact number, email, etc. that you need to contact a lead should be well furnished on the website. The number and size of form fields should be intact. Geo-location should be diligently and mandatorily applied on the website to give easy directions, allow visitors, offer online prices, connect to social communities, and much more.


In this new age of technology, where more than 4 billion people prefer using smartphones to access web content, it has become mandatory for enterprises to have a mobile-friendly website. It is highly recommended to optimize your website to make it conveniently accessible on mobiles.

It should contain simple content and user-friendly designs that can be interpreted and retrieved even by a layman who may not be technologically sound.

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