SEO

5 Ways To Improve Your SEO Site Rankings In Google

Rankings at the top of the search results is something every site owner and brand dreams of, unfortunately, it’s also one of the hardest things to accomplish as well. With more than a billion active sites on the internet, that leaves for a lot of people trying to rank for just a handful of main page listings and keywords on Google.

The good news is, there are many different things you can do to start moving up in the rankings, and some of these methods work extremely fast. Some of these methods are as simple as adding more content into your older published articles, and others are more complex — like performing the necessary outreach to get new incoming backlinks to your site.

No matter what methods you start implementing today, progress is progress. As you continue to build an effective content creation and marketing strategy for your site, you will continue to see improved site traffic and rankings as well.

To learn more about this process, while also increasing your site traffic and rankings on a daily basis, be sure to read through our recommended tips and working methods below.

1. Use a Trusted SEO Tracking Tool

First thing first, you must have an SEO tracking tool in place to help analyze your site and your competitor sites in the search results. Without one in place, this would be virtually impossible to accomplish.

We recommend setting up a free account on the Zutrix Site Checker tool, as it’s one of the best solutions out there, and it’s also free to get started.

Once set up with an account, users will have access to all of the necessary keywords and tracking tools to further optimize their site. Such features include:

  • GEO-Targeted Results
  • Unbeatable Speed
  • Flawless Accuracy
  • Keyword Planner
  • Real-Time Notifications
  • And more…

When using any SEO tool, it’s important to make sure you are putting all of that great data and chart history to use. Don’t let it just sit there and waste away.

2. Write Longer and Better Site Content

The longer your site content and articles, the more likely it is to rank higher in the search results. In the past, 500-words articles were enough, but now you need to have anywhere from 1,000 to 1,500+ words in order to really compete.

According to this word report from Blogging.org, site owners must take the time to increase word-count in their already published articles and also make sure they are updated with the latest and most accurate information.

With Google now getting smarter on a daily basis, this is a key factor that their algorithm automatically recognizes and it plays a huge role in where a site will end up ranking.

3. Share Your Content Across All Social Media Platforms

Did you know that there are now more than 3 billion users spread across all of the leading social networking platforms? It’s true, and it’s simply one of the best ways to get immediate attention and engagement on your articles.

And yes, social media activity does help with SEO rankings as well.

This is why it’s so important to make sure you are continually sharing your content on social media, and getting more followers on a daily basis. The more time and effort you spend on your site content, user engagement and social media following, the more likely you are to see improved results in the search engines.

4. Reference Authority Sites in Your Articles

Of the many different sites on the internet, Google definitely puts more trust on some sites over others. These would be considered “authority sites” and are major news outlets like Fox, MSNBC, Forbes, HuffingtonPost, TMZ or any other well-known brand that is already live with a site.

When writing your site content, it’s important to make sure you are sourcing all of your information and linking out to these authority sites. The more you do this, the more likely it is that Google starts to see your site content as a relevant resource as well.

5. Guest Blog on other Sites and Internally Link on Your Own

Last but not least, if you really want to see a boost in your search rankings, you are going to need some new backlinks from other sites back to yours. There are a couple of ways to accomplish this, while also mixing up the link juice on your site.

  • Start guest blogging on other sites
  • Create an infographic for other sites to post and share
  • Internally link to your latest content on older posts
  • Swap reference links with other sites
  • Interview industry experts and post their content on your site

All of these methods work great, but make sure you focus on adding new links all the time and not just randomly stopping.

How to Continually Rank Higher in Google

With more sites on the internet than ever before, it’s simply leading to more competition as well. In order to rank higher in Google, you must be following these working methods to stay ahead of other competitors going after those same terms.

In order of importance, you need great content, great backlinks and references, and then adding social media engagement into the mix.

To learn more about the advanced methods of SEO and how to increase traffic to your site, be sure to read through any of these top marketing blogs and authority sites.

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